# AI Visibility Report

Prepared for: [Brand or client]
Canonical domain: [example.com]
Market and locale: [Market / language]
Collection window: [Start date – end date]
Prepared by: [Owner]

## 1. Executive summary

Decision this report supports: [Decision]

Eligible coverage: [Eligible answers] / [Planned answers] ([Coverage %])

Headline observations:

- [Observation linked to evidence]
- [Observation linked to evidence]
- [Observation linked to evidence]

Recommended next decision: [Decision and rationale]

## 2. Scope and collection protocol

- Subject: [Brand, product, or entity]
- Frozen question set ID: [ID or version]
- Neutral discovery questions: [Count]
- Brand-named diagnostic questions: [Count]
- Providers and product surfaces: [List]
- Model identifiers or visible model labels: [List]
- Web-search or grounding requirement: [Requirement]
- Session state and locale: [Conditions]
- Collection method: [API, product UI, or other]
- Eligibility rules: [Rules]
- Exclusions and failures: [Counts and reasons]

## 3. Results

| Metric | Current | Previous | Change | Denominator | Interpretation |
| --- | ---: | ---: | ---: | --- | --- |
| Neutral discovery visibility | [%] | [%] | [pp] | Eligible neutral answers | [Interpretation] |
| Prominence | [%] | [%] | [pp] | Brand-mentioning neutral answers | [Interpretation] |
| Selected-competitor share of voice | [%] | [%] | [pp] | Subject + selected competitor mentions | [Interpretation] |
| Claimed-domain citation rate | [%] | [%] | [pp] | Citation-eligible answers | [Interpretation] |
| Accurate brand representation | [%] | [%] | [pp] | Brand-mentioning answers | [Interpretation] |
| Coverage | [%] | [%] | [pp] | Planned answers | [Interpretation] |

## 4. Provider view

| Provider / surface | Eligible | Visibility | Prominence | Owned citations | Accuracy | Notes |
| --- | ---: | ---: | ---: | ---: | ---: | --- |
| [Provider] | [n/N] | [%] | [%] | [%] | [%] | [Notes] |

Do not compare provider percentages without showing coverage and collection differences.

## 5. Prompt-level findings

| Prompt ID | Prompt | Provider | Brand outcome | Leading competitor | Citations | Evidence reference |
| --- | --- | --- | --- | --- | --- | --- |
| [ID] | [Question] | [Provider] | [Absent / incidental / shortlist / lead] | [Competitor] | [URLs] | [Controlled reference] |

## 6. Citation and source findings

- Recurring independent sources: [Domains and why they matter]
- Claimed-domain pages cited: [URLs]
- Competitor-owned sources cited: [URLs]
- Unsupported or inaccurate claims: [Claims and evidence]
- Missing source opportunities: [Gaps]

## 7. Prioritized actions

| Priority | Action | Evidence | Owner | Completion proof | Validation date |
| ---: | --- | --- | --- | --- | --- |
| 1 | [Specific action] | [Prompt / answer / source] | [Owner] | [What proves completion] | [Date] |

Limit the main report to the few actions supported by the strongest repeated evidence.

## 8. Limitations

- This is a time-stamped directional snapshot, not a guarantee of future answers, rankings, citations, traffic, or revenue.
- The question set is [representative / convenience / purpose-built] and is not claimed to be a random sample.
- Results apply only to the documented providers, product surfaces, models, settings, market, locale, and collection window.
- API and consumer-product behavior may differ.
- [Additional limitation]

## 9. Rerun plan

- Frozen benchmark ID: [ID]
- Changes to complete before rerun: [List]
- Earliest reasonable validation date: [Date and rationale]
- Conditions that must remain unchanged: [List]
- Conditions that will intentionally change: [List and why]

## Appendix

Store full prompts, answers, source URLs, provider metadata, failures, and calculations in an owner-controlled evidence file. Do not place private or sensitive answer data in a public report.